Blog

Notes from the Engine room.

Direct bookings, attribution, and what the data actually says about creator partnerships in hospitality.

  • August 29, 2026

    What We Owed the Creators We Used to Be

    A room rate is what a hotel has on hand to measure with. It was never a measure of what the content is actually worth — and neither side had the data to argue otherwise.

  • August 28, 2026

    Trust, Not Tactics: The Real Reason Direct Bookings Are Hard to Win

    Guests don't skip your direct channel because your website is broken. They book with an OTA because they trust it more than they trust you — and trust is something you can build.

  • August 18, 2026

    The Trip That Started It All

    A film shoot traded for a stay in Costa Rica turned into 61 properties across eight countries — and one question we couldn't answer.