ROI Calculator

What is a direct booking
actually worth to you?

This uses the same math we use internally to price creator payouts and acquisition budgets — what a booking is worth to you, and how many leads turn into one. Every input is yours to change, including the assumptions.

Average booking value

Everything a booking is worth to you, not just the room — the full stay plus whatever guests typically spend on dining, activities, transfers, and add-ons.

Leads per month you expect the Engine to capture

Lead → booking conversion rate (%)

What you'd invest to acquire a booking (% of its value)

What one qualified lead is worth to you —

Bookings per month —

Direct revenue per month —

Direct revenue per year —

What you could invest each month to produce it —

The math, in the open: what a lead is worth = average booking value × conversion rate. Bookings per month = leads × conversion rate. Everything else follows from how many leads you can generate.

That first number is the one worth sitting with. Once you know what a qualified lead is actually worth, the question stops being "how cheaply can we buy a lead" and becomes "how many can we get." A lead that costs more but converts better is the better lead — and volume at a defensible cost is worth far more than a low cost per lead you can't scale.

This is a projection from your inputs, not a forecast or a guarantee — the conversion rate is the assumption that moves it most, so try it low as well as high.

Ready to own the relationship, not rent it?

Tell us about your property — we'll walk you through where the Engine fits.

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